- Type
- Self-initiated
- Year
- 2026
- Services
- Strategy, art direction, brand identity and website
Where it started
JV Studio is the name I sign my work with: JV, as in João Vieira. It needed a brand and a website that said so: whoever answers the first email is the one who thinks, designs and builds. With no client, the standard was that of any project, and nothing is shown without proof.
The work. From positioning to launch, every decision with a reason.
The J/
A heavy J and a slanted bar that reads as a V and is the slash of a web address. One measure, one angle and one stroke keep it sharp from the icon to the business card.
One typeface, four colours
Host Grotesk everywhere, from the logo to the notes, with hierarchy made of size and weight. The colours are ink, white, Prussian blue and celeste, always the same across the brand and the website.
The field
The first screen is a field of blue light that takes the shape of a grid: it breaks into cells that move slowly. The same light closes every page, opens the inner pages in a paler tone and carries over to the posts.
A request in three fields
The form asks only for the type of project, a name and an email. The sender gets a confirmation straight away, with the day of the reply.
The brand off screen
The business card, the posts and the images that go with every share come from the same system as the website: the same colours, the same typeface and the same logo in every piece.
What was delivered.
Brand
An identity recognised in a single stroke.
- The J/ symbol, built on one unit and one angle
- One typeface and four colours, used the same way everywhere
- The blue light field, which takes the shape of a grid
- The business card, the posts and the images that go with every share
Website
Easy to find, to read and to contact.
- In Portuguese and in English
- Ready to show up on Google and in AI answers
- The proposal request in three fields, with instant confirmation
Built to last
Checked before every release.
- Fast on any phone
- Usable with just a keyboard or a screen reader
- Protected from bots without asking people to prove anything
