A brand made to live on screen.
From positioning to the logo and the identity system, shaped for the website, social profiles and everyday documents.
- Typical timeline
- Depends on the starting point
- Price
- On request
What it’s for
A good brand is recognised before the name is read.
When the logo, typeface and colour change from place to place, the website, social profiles and documents look like different businesses. Brand identity settles those pieces in one go, so everything looks like the same business.
Who it’s for
Those just starting out
It starts with positioning and direction, before the logo.
Those with a logo that no longer works
What exists is refined, or redrawn, with the reasons in writing.
Those with a brand but no digital presence
It starts with the applications, building on the brand that already exists.
What’s included.
From strategy to the final files, by the same person.
On delivery
- The brand folder, with the final files for every background and size
- The usage rules, for whoever comes next
- The applications the proposal sets out, ready to use
Positioning and direction
What the brand says, to whom, and with what attitude it shows up.
Logo and symbol
Drawn anew or refined from what exists, sharp from the smallest icon to the business card.
Typeface, colour and graphic elements
The typeface, with the licence confirmed for the brand, the palette and the elements that make it recognisable even without the logo.
Applications
The website, social profiles, email signature, business card and everyday documents, as the proposal sets out.
The link to the website
The identity reaches the website exactly as designed, with nothing lost on the way.
A system, not just a logo. The logo, typeface, colour and applications, decided together and tested where the brand will live.
Logo
Symbol
Typeface
AaHost GroteskOne typeface, from headline to footnoteColour
InkWhitePrussian blueCelesteApplications
WebsiteSocialEmail
The example is JV Studio’s own identity. In another real project, the Casa de Eletrodomésticos 3003 brand: the 3 of 3003 drawn as two ribbons, and from it the website icons and the Google Business Profile images.
What’s in writing.
No middlemen
The person who discusses the project is the one who designs and builds it, with nothing subcontracted.
A fixed price before starting
The scope, timeline and price in a written proposal, valid for 30 days.
The work belongs to the client
On full payment, the rights pass to them, and the code, files and access are handed over on request.
No monthly fees or lock-in
A 30-day warranty at no cost and, after that, adjustments by the hour or by request, only when needed.
It applies to every project and is set out in the terms of service.
Questions about brand identity.
Everything else is answered by email, on the next working day.
Write an emailHow much does a brand identity cost?
There are no list prices. The price depends on the starting point and the applications included, and is fixed in the proposal before work starts.
Can the brand be done on its own?
Yes. The identity can be the whole project, with the website coming later, on a foundation already in place.
How is the logo arrived at?
Strategy and direction first, then the proposals, each with its reasoning. The chosen one is refined and tested across the digital touchpoints before written approval.
Who owns the logo?
The client, on full payment, to use and change as they see fit. The proposals not chosen stay with me, and I don’t use them for signs that could be confused with the client’s.
Is the trade mark registered?
Registration is up to the client, who can file in their own name after full payment. Nobody can guarantee a sign is registrable, and clearance searches are the client’s, unless included in the proposal.
Are the typefaces and icons licensed?
Yes. Those used in the logo are listed on delivery with their licence, and I confirm it allows use in trade marks.
Are social profiles included?
The identity applied to the profiles, such as the avatar and the cover, is included when the proposal provides for it. The same goes for everyday documents, such as the email signature.